The be - meditative movements
Brand Design
The aim of this branding project was to create a unique and inspiring brand that would resonate with individuals seeking inner peace and alignment amidst life's constant hustle.
Grounded in the principles of calm and nature, the be radiates tranquility through a carefully curated color palette inspired by the beauty of the natural world. Hand-drawn illustrations add a touch of authenticity and warmth to the brand, creating a sense of connection with the audience.
The main logo beautifully represents the harmonious interplay of Yin and Yang – the ultimate symbol of balance. This visual element acts as a guiding light for individuals on their path to self-discovery.
